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APJEM Commercial Director/Manager Hematology - Uxbridge [03/02/2010] |
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JOB PURPOSE/KEY RESPONSIBILITIES: (why job exists / what it must achieve)
Purpose / Key Responsibilities :
• Hit Sales targets for relevant brands
• Contribute to the development of the CoE brand strategies and campaigns, ensuring appropriate tailoring for APJEM, and driving implementation of these through the APJEM Network and key LOCs
• Champion brands in existing portfolio
• Maximize the performance of new assets by helping Areas/LOCs implement world-class launches. This will be achieved by working closely with the APJEM network, key LOCs and the CoE Launch Excellence process
• Support and participate in Network meetings
o Support the Head of Commercial Development – APJEM to deliver successful Regional Network meetings/TCs in accordance with the agreed Charter
o Support the APJEM Network to drive collective excellence and collective directive
o Support Commercial Heads for Area Hub meetings where appropriate
• Participate in key cross functional teams such as CCRM (Clinical, Commercial, Regulatory & Manufacturing) to ensure alignment and provide the environment for x-functional challenge and support relative to their specific brands
• Liaise with agencies/Medical Comms/EE team to support the development of promotional materials (including CLM) and above country tactics
• Proactively engage prioritized LoCs & areas to drive best in class and consistent execution and of campaigns and tactics
• Effectively conduct market/area visits to build alignment, enhance performance and share best practices related to specifics brands while bringing issues/comments and input from country into CoE and APJEM plans/thinking
• Support prioritized LOCs and Areas to address the Network-identified issues and opportunities within the therapeutic area
• Coordinate logistics around APJEM Network meetings
• Additional liaison and support to Areas/LOCs as required:
• responding to questions / requests
• analyzing business environment in APJEM
• Work with CoE to track, monitor and respond to competitor activity
JOB FACTORS
ACCOUNTABILITY: (primary deliverables of role; it's scope; impact on strategy/ policy /business / people relationships)
• Accountable to the APJEM Commercial Head
• Facilitate and ensure that specific Network guidance and input are fed into CoE strategy/campaign development and meets the significant majority of APJEM needs
• Accountable for developing, implementing and tracking agreed upon above country programs/tactics
• Accountable for the successful role-out and implementation of CoE deliverables across APJEM in a timely fashion
• Facilitate effective and timely communications across a complex stakeholder matrix
• Utilizing agreed metrics and tracking mechanisms, work with the Network and LOCs to positively impact the business thus
• Track and manage A&P budget – providing updates/input to APJEM lead
• Actively participate in appropriate APJEM teams such as APJEM Network, Area Networks and CCRO meetings
• Liaison and support to Areas/LOCs
• bringing issues/comments and input from country into plans/thinking
• responding to questions / requests
• analyzing business environment in APJEM
• effectively conduct market/area visits to build alignment, enhance performance and share best practices related to specifics brands
• work with CoE to track, monitor and respond to competitor activity
COMPLEXITY: (degree of change & uncertainty; level of influencing required; degree of matrix working)
• Deliver the key responsibilities and accountabilities of the role managing across the diversity of the APJEM regions (understanding the EU position and influencing the overall CoE strategies)
• Managing the interfaces in a new structure – EM, AP and J
• Understand, identify and act upon the changing APJEM environment and specific LOC issues (including Japan), maintaining flexibility in finding commercial solutions to local market issues whilst delivering a single therapeutic strategy and single solutions where possible
• Understand and influence, through the Network, the overall CoE Strategy
• Managing multi-brand/indication portfolio
SPECIALISED KNOWLEDGE: (breadth & depth across disciplines / functions; expertise in field required)
• Broad marketing and sales experience
• Deep Commercial (Marketing/Sales) understanding of the therapy area
• Established leadership, networking, communication, influencing and team building skills to work effectively in a matrix environment
• Cultural sensitivity and awareness
• Ability to succeed in a fast moving, uncertain, changing environment
Job Type: Permanent Location: United Kingdom
Salary: [n/a] Date available: now Specialist Industry: Business Development Job Contact:: Contact Tel:: Interview Dates:: Closing Date:: Salary-Pay Range:: Minimum Experience:: Qualified Company: Glaxo Smith Kline plc Company Description: [n/a] Company Website: [n/a]
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05/16/2012