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Accenture Interactive - Marketing Analytics SAS Managers and Sr. Managers - San Francisco, New York, Chicago, Washington DC, Minneapolis [01/09/2010] |
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Organization: Accenture Interactive Location: Chicago, Reston, San Francisco, New York, Minneapolis, Atlanta The Accenture Interactive (AI) practice specializes in the measurement and optimization of a company's return on Marketing and Sales investments. The AI process involves the use of advanced regression analysis and other statistical techniques to quantify the return on historic Marketing activities, and utilizes optimization techniques to maximize the return on future investments. AI clients include leading FMCG, automotive and retailing companies worldwide, with good penetration in the consumer electronics, pharmaceutical, and banking sectors. For more information on Accenture Interactive, visit http://www.accenture.com/Global/Consulting/Accenture+Interactive. Required Overall Experience: - Experienced in the analysis of marketing databases using SAS, SPSS, or other statistical modeling tools
- Excellent written and oral communication skills with ability to clearly communicate ideas and results to non-technical business people
- Ability to validate, and derive insight from large amounts of data from diverse sources
- Strong aptitude, ability, motivation and interest in placing quantitative analysis in the context of marketing and business economics
- Experience in Customer-level data analysis (customer segmentation, predictive modeling, etc.) is a plus Understand SQL; experience with SQL a plus
- Should have worked on analytic projects in the following areas: Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations, Marketing Intelligence & Competitive Analysis
- Travel 50 - 75%
Key responsibilities: Develop and interpret statistical models to quantify the incremental revenue generated by marketing activities. This process requires the use of advanced time series regression analysis in a marketing-mix modeling context, which involves the following key tasks: - Data collection, Harmonization and validation
- Time-series regression models and other statistical analysis
- Derivation of marketing sensitivity curves
- Optimization of Marketing-mix allocation
Basic Qualifications: - Minimum 4 years regression analysis and/or statistical modeling using SAS or other statistical package
- 5 years experience in the analysis of Marketing data using SAS, SPSS or other statistical modeling tools
- Bachelor's Degree required - preferably in Econometrics, Statistics, Marketing, or Computer Science with emphasis in statistics; Masters preferred
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration. Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa. Accenture is an Equal Opportunity Employer. Business AnalysisUSAUSA-IL - Chicago, USA-CA - San Francisco, USA-NY -New York, USA-GA - Atlanta, USA-MN - Minneapolis, USA-DC - Washington, DC Consulting Full-timeJob Type: Contract/Temp Location: California-San Diego
Salary: [n/a] Date available: now Company: Accenture Company Description: Accenture is a global management consulting, technology services and outsourcing company. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the worlds most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. With approximately 177,000 people serving clients in more than 120 countries, the company generated net revenues of US$21.58 billion for the fiscal year ended Aug. 31, 2009.
Our "high performance business" strategy builds on our expertise in consulting, technology and outsourcing to help clients perform at the highest levels so they can create sustainable value for their customers and shareholders. Using our industry knowledge, service-offering expertise and technology capabilities, we identify new business and technology trends and develop solutions to help clients around the world:
* Enter new markets.
* Increase revenues in existing markets.
* Improve operational performance.
* Deliver their products and services more effectively and efficiently.
We have extensive relationships with the world's leading companies and governments and work with organizations of all sizesincluding 96 of the Fortune Global 100 and more than three quarters of the Fortune Global 500. Our commitment to client satisfaction strengthens and extends our relationships. For example, of our top 100 clients in fiscal year 2008, based on revenue, 99 have been clients for at least five years and 87 have been clients for at least 10 years.
Among the many strengths that distinguish Accenture in the marketplace are our:
* Extensive industry expertise.
* Broad and evolving service offerings.
* Expertise in business transformation outsourcing.
* History of technology innovation and implementation, including our research and development capabilities, on which we spend approximately $300 million annually.
* Commitment to the long-term development of our employees.
* Proven and experienced management team.
Our Core Values have shaped the culture and defined the character of our company, guiding how we behave and make decisions:
* Stewardship: Building a heritage for future generations, acting with an owner mentality, developing people everywhere we are, and meeting our commitments to all internal and external stakeholders.
* Best People: Attracting and developing the best talent for our business, stretching our people and developing a "can do" attitude.
* Client Value Creation: Improving our clients' business performance, creating long-term, win-win relationships and focusing on execution excellence.
* One Global Network: Mobilizing the power of teaming to deliver consistently exceptional service to our clients anywhere in the world.
* Respect for the Individual: Valuing diversity, ensuring an interesting and inclusive environment, and treating people as we would like to be treated ourselves.
* Integrity: Inspiring trust by taking responsibility, acting ethically, and encouraging honest and open debate.
By enhancing our consulting and outsourcing expertise with alliances and other capabilities, we help move clients forward in every part of their businesses, from strategic planning to day-to-day operations. With approximately 177,000 people in 52 countries, deep industry and business process expertise, broad global resources and a proven track record, Accenture can mobilize the right people, skills and technologies to help clients improve their performance. Company Website: [n/a]
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05/16/2012