|
Associate Brand Manager - Parsippany, New Jersey [01/20/2010] |
|
Basic qualifications:
Bachelor's Degree or commensurate work experience.
Strong communications skills, with emphasis on oral presentations.
Demonstrated level of analytical, planning and organization skills.
Demonstrated level of creativity aligned with marketing or sales programs. Preferred qualifications:
MBA with 2 years prior experience in Consumer or Medical Marketing. Details:
Develop and manage short and medium term brand strategies under the stewardship of the Senior Brand Manager or Director.
Build Brand equity as measured by annual brand share performance, brand loyalty, professional recommendation and perceived quality.
Identify and pursue opportunities to drive professional recommendation of the brand.
Implement Future Group Stategies (where applicable) for innovation or new product introduction.
Develop strategies, tactics and lead execution of national brand programs, including consumer promotion, plus those designed to engage shoppers at retail or anywhere face-to-face consumer engagement is possible.
Demonstrate critical thinking and an understanding of the plan impact on the business and our Trade customers.
Collaborate with brand team to develop compelling consumer communication that is highly persuasive.
Assist in the development and execution of comprehensive marketing plans that align with the brand strategy, including advertising, promotion, pricing and customer marketing strategy.
Gain exposure to Media Strategy and Planning and its integration into the Brand Planning cycle. Work with outside agencies to execute the plan.
Generate new ideas and take action to advance them.
Use project management tools to process complex, multi-functional efforts. Develop timetables, manage interdependencies and drive projects to meet resource and time requirements, meeting the needs of internal customers in accomplishing objectives.
Deliver written and oral communication to advance a point-of-view, provide analysis or update the level of knowledge.
Demonstrate effective presentation skills. Present proposals/recommendations clearly and succinctly and manage discussion to obtain agreement.
Manage defined projects establishing timetables and requirements. Drive for results and demonstrate an ability to keep managers up-to-date on projects.
Focus on new marketing venues/tactics which drive brand consumption. Job Type: Permanent Location: Montana-Western/Missoula
Salary: [n/a] Date available: now Specialist Industry: Pharmacology Company: GlaxoSmithKline Company Description: We have a challenging and inspiring mission: to improve the quality of human life by enabling people to do more, feel better and live longer. This mission gives us the purpose to develop innovative medicines and products that help millions of people around the world.
We are one of the few pharmaceutical companies researching both medicines and vaccines for the World Health Organizations three priority diseases HIV/AIDS, tuberculosis and malaria, and are very proud to have developed some of the leading global medicines in these fields.
Headquartered in the UK and with operations based in the US, we are one of the industry leaders, with an estimated seven per cent of the world's pharmaceutical market.
But being a leader brings responsibility. This means that we care about the impact that we have on the people and places touched by our mission to improve health around the world.
It also means that we must help developing countries where debilitating disease affects millions of people and access to life-changing medicines and vaccines is a problem. To meet this challenge, we are committed to providing discounted medicines where they are needed the most.
As a company with a firm foundation in science, we have a flair for research and a track record of turning that research into powerful, marketable drugs. Every hour we spend more than £300,000 (US$562,000) to find new medicines.
We produce medicines that treat major disease areas such as asthma, virus control, infections, mental health, diabetes and digestive conditions. In addition, we are a leader in the important area of vaccines and are developing new treatments for cancer. Company Website: [n/a]
In order to apply for this job, please click on the Apply button
|
 
  |
05/16/2012